Forget doing it for the ’gram. A growing number of Chinese tourists are doing it for the ’chat – specifically WeChat, the ubiquitous app that functions as WhatsApp, Facebook and Apple Pay combined. In the past, Chinese tourists had a reputation for their voracious appetite for luxury goods. But increasingly, more are choosing unique “social experiences” over shopping malls and boutiques, a new study by management consultancy Oliver Wyman has found. Chinese people spent $258 billion in 2017 on overseas travel – the most of any nation, according to the World Tourism Organization. That means any change in how Chinese travelers spend money has a significant impact on the global tourism industry.
Feb 04, 2019