When Alicia Lee launched her own fashion label, more than seven years ago, it was something of an uphill struggle.
In many ways the design part was the easiest. Finding distributors and factories prepared to commit to smaller production runs was the trickiest part. It was particularly difficult for the Beijing-based designer, who was located some distance from where most China garment factories are.
Being in the capital, however, did offer one huge advantage – the concentration of media organizations there made it easy to cultivate contacts from fashion and lifestyle magazines.
“When I launched in 2012, the designers here got a lot of attention,” recalls Lee. “It was easy to get exposure wi
Jan 30, 2020