Buddhism and Hermès are unlikely bedfellows, but a former monastery in Chengdu has become a center for selfies and handbags, thanks to the brightly lit Sino-Ocean Taikoo Li mega-mall.
While the pandemic has contributed to China’s role as a future fashion leader, with cities to rival Paris and Milan, that doesn’t mean all the attention should be focused on Shanghai.
Far from it, in fact. While Western luxury brands have traditionally poured all of their resources into securing the best sites in Chinese international hubs, these cities are becoming saturated and cripplingly expensive.
The next big frontier arguably lies in capturing the market in so-called tier-two and tier-three cities.
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Jan 19, 2021