Traditional fruit and vegetable wholesalers are collapsing under the weight of the latest e-commerce trend to hit China.
In the space of just a few months, China’s tech giants have spent billions of dollars making buying in bulk sexy to almost 700 million Chinese.
While the pandemic pushed online grocery shopping to popularity levels never before seen in China, the community group buying trend has shaken up the industry.
With just a few swipes on their mobile phone, consumers can order groceries and household items via internet giants such as Didi Chuxing, Meituan and Pinduoduo, who use location-based technology platforms to pool and coordinate orders.
This generates bulk volume purchases
Jan 12, 2021