White Rabbit candy is the candy in China. It’s the one everyone grew up with.
Inside China’s favorite candy factory
In fact, for decades it's virtually all there was.
The familiar white, red and blue wrappers of White Rabbit candy have been a staple among China’s sweet toothed for close to eight decades.
And surprisingly for the only show in town, they're actually quite tasty.
With their iconic branding and edible rice paper wrapping, they occupy a special place in every Chinese child’s memory.
And they’re still going strong: in 2017, more than 24 metric tons of White Rabbit candies were sold around the world.
They are still produced in the original factory in Shanghai’s city center.
We went to see find out how these sweet treats are made.