Sometimes, an image just blows you away.
Spicy chicken explosion!
Exhibit A: Ogilvy & Mather’s new campaign in Hong Kong for KFC’s Hot & Spicy fried chicken.
The advertising campaign swaps explosions for real fried chicken, shot in just the right light to look like just the real thing.
It was a tricky process to get the shots.
“It took around four weeks for us to find the balance between making it look realistic but also like tasty fried chicken,” John Koay, Creative Director of Ogilvy Hong Kong, told Inkstone.
“And we studied a lot of explosions.”
The campaign launched this week in the city’s 60-plus outlets, with advertising to follow.
And it worked for at least one member of the Inkstone staff, who had KFC that very night for dinner.