Sometimes, an image just blows you away.
FOOD
Spicy chicken explosion!
Exhibit A: Ogilvy & Mather’s new campaign in Hong Kong for KFC’s Hot & Spicy fried chicken.
The ‘visual duality became our inspiration - and we just love how it’s come together in such a simple, yet universally understood way,’ said Creative Director John Koay in a statement.
Photo: Ogilvy/KFC
The advertising campaign swaps explosions for real fried chicken, shot in just the right light to look like just the real thing.
It was a tricky process to get the shots.
“It took around four weeks for us to find the balance between making it look realistic but also like tasty fried chicken,” John Koay, Creative Director of Ogilvy Hong Kong, told Inkstone.
“And we studied a lot of explosions.”
Nothing looks cooler than facing away from an explosion. Except for facing away from an explosion that is also fried chicken.
Photo: Ogilvy/KFC
The campaign launched this week in the city’s 60-plus outlets, with advertising to follow.
And it worked for at least one member of the Inkstone staff, who had KFC that very night for dinner.
