Style

Style

Chinese women are redefining success and television is to thank
Chinese women are choosing money over marriage - and it’s all because of what’s on TV, according to a recently released study. The report released by research firm Bernstein found that as television dramas become more focused on wealth and materialism, so too have young Chinese women. Their idea of success has switched from “marrying well” to “being the architect of your own success.” In the last four decades, China has experienced an unprecedented rise in prosperity as one of the world’s fastest-growing economies. “Chinese television series have evolved as a mirror of society, moving wealth and money to a center stage position,” the study found. According to the report, the number of femal
Xi Jinping wears a parka and the company’s stock soars
While stock markets are known to fluctuate in reaction to global events, it seems they also now respond to fashion choices. Chinese President Xi Jinping has sparked a financial fashion frenzy when he wore a US$1000 cobalt blue parka that sent the stock market soaring on Tuesday. Xi was wearing the coat while inspecting the 2022 Winter Olympics and Paralympics site, and the images were splashed around news bulletins but barely caused a ripple on social media – because of the brand’s elite urban customer base. However, its impact was felt most on the Hong Kong stock market with the Anta Group – who own the brand Arc’teryx – jumping to 9.4% – on the same day. An official sponsor of the 2022 ga
The future of fashion may be tier-2 Chinese cities
Buddhism and Hermès are unlikely bedfellows, but a former monastery in Chengdu has become a center for selfies and handbags, thanks to the brightly lit Sino-Ocean Taikoo Li mega-mall.  While the pandemic has contributed to China’s role as a future fashion leader, with cities to rival Paris and Milan, that doesn’t mean all the attention should be focused on Shanghai. Far from it, in fact. While Western luxury brands have traditionally poured all of their resources into securing the best sites in Chinese international hubs, these cities are becoming saturated and cripplingly expensive.  The next big frontier arguably lies in capturing the market in so-called tier-two and tier-three cities. “G
The man who brought Western fashion to China
French fashion designer Pierre Cardin, who died on December 29, 2020 at the age of 98, was a pioneer for Western fashion in China.  In 1979 he became the first Western fashion designer to stage a fashion show in China, soon after the country adopted its reform and opening-up policy. In 1983, he opened a Beijing outpost of his Parisian restaurant Maxim’s about 3km from Tiananmen Square. The high-end establishment is where many Beijingers had their first taste of authentic French food without having to set foot in France. After his death, the China team of Pierre Cardin hosted a memorial service at the restaurant to honor the entrepreneurial designer. The dining hall was arranged with festive
Instagram crashes through China's Great Firewall to woo wealthy shoppers
Banned in China but popular among the country’s elite, American-owned social media site Instagram is a ‘gold mine’ for international brands to reach the country’s luxury shoppers, according to experts. Launched in 2010, Instagram is part of a long list of websites and apps banned by the Chinese government. Facebook, Google and Twitter were blocked, followed a few years later in 2014 by Instagram. In its place, Chinese-owned social media sites have sprung up, gaining millions of followers for a local audience. But experts believe that many international brands are missing out on the vast captive audience of some of the richest, most sophisticated customers in the country, as Instagram has ris
Why stylish pedestrians from China are showing up on your feed
Every Tuesday and Thursday, Inkstone Explains unravels the ideas and context behind the headlines to help you understand news about China. Videos of stylish people walking on the streets of China are cropping up on social media out of seemingly nowhere. A couple in matching black and white outfits, paired with a bag by an avant-garde Japanese designer. A buff man wearing a white tank top that exposes his defined biceps, with a guitar bag on his back. A woman dressed in traditional Chinese hanfu and elaborate makeup while holding a fan. The videos have racked up millions of views on TikTok and Twitter in the space of a few months. street fashion in china is a whole nother breed and i love it
Can Chinese fashion labels achieve global success?
China buys, produces and exports most of the world’s clothing, but most Western consumers would struggle to name a Chinese fashion brand. This begs the question: why are Chinese labels still struggling to find the spotlight? Xiaofeng Gu, a fashion marketing expert living between San Francisco and Shanghai, believes the absence of Chinese designers from the global fashion stage comes down to a combination of complacency and high cultural barriers. “China’s domestic market is so big that many brands are simply not motivated to make a global expansion,” he says. “Marketing to Western audiences is another challenge – I have seen a few shows staged by Chinese fashion brands at major fashion weeks
The rise and fall of Hong Kong socialite Azura
On October 15, 2018, 46-year-old tech expert Jason, from New York, flew to Hong Kong on a week-long business trip.  He checked into a room at the Four Seasons, in Central, and when a lunch appointment was canceled, he happily nursed an afternoon drink at the hotel’s Pool Bar. “Then I looked up,” he recalls, “and this incredible, striking woman walked in.” Jason remembers her warmly embracing the waitstaff, who responded with a fawning adoration reserved for regular clients. “She was shown to the table next to me, we made eye contact, she smiled, and that was it,” Jason says. Newly separated from his wife, his enchantment could be forgiven. Her lips were full, her flowing, lust­rous hair fram
China’s resale sneaker business drives soaring prices
In China, the craze for buying sneakers is at a fever pitch. With the growth of digital platforms, fueled by China’s deep love for basketball, the resale sneaker business is growing and enthusiasts are driving soaring prices on online “sneaker exchange” platforms.