Fashion shopping in Hong Kong

Fashion shopping in Hong Kong

Keep up to date on the latest store openings in Hong Kong by big couture houses, boutique labels and funky lifestyle brands, and get tips on what to buy and where.

Fashion brands no longer see Hong Kong as bridge to 1.4 billion consumers
Make it in Hong Kong and you might just break into China. This unofficial business plan has served international fashion brands well for the last decade. But in a shift that could prove seismic for the city’s fashion industry, brands with little to no presence in Greater China are increasingly bypassing Hong Kong and making Shanghai or Beijing their first port of call. As a city that European and American brands identify with in terms of culture, language and shopping habits, Hong Kong has long benefited from its reputation as a China-light launch pad. Lane Crawford, which is headquartered in Hong Kong, has long been the first stop for foreign designers hoping the crack the China code.  The
Fashion brands no longer see Hong Kong as bridge to 1.4 billion consumers