Mark L. Clifford is executive director of the Asia Business Council and author of "The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency". Previously he was editor-in-chief of the South China Morning Post, publisher and editor-in-chief of The Standard, and Asia regional editor for BusinessWeek. He graduated from the University of California, Berkeley and was a Walter Bagehot Fellow at Columbia University. He has lived in Hong Kong since 1992. www.markclifford.org