Incorporated as “Cadabra” in 1994 by Jeff Bezos, the company went online the following year as amazon.com. It started as an online bookstore but soon diversified into DVDs, CDs, MP3 downloads, softwar

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Alibaba trounces Amazon in the world of high fashion
Amazon is the pre-eminent e-commerce company in the world, and its decades of supremacy in America have turned its founder Jeff Bezos into the world’s richest man.  But despite flirting with high fashion – the giant e-commerce company ran its first fashion advert in 2012 – Amazon clothing has been more “brandless fleece coat” than “embellished high-fashion catwalk.” Luxury fashion, almost uniquely among retail sectors, has been largely untouched by the online giant. Not for much longer – according to Amazon, anyway. In the US last month, the mega platform launched its latest bid for the luxury market with a glossy new designer section. Brands can create their own digital online boutiques wi