Amazon is the pre-eminent e-commerce company in the world, and its decades of supremacy in America have turned its founder Jeff Bezos into the world’s richest man.
But despite flirting with high fashion – the giant e-commerce company ran its first fashion advert in 2012 – Amazon clothing has been more “brandless fleece coat” than “embellished high-fashion catwalk.”
Luxury fashion, almost uniquely among retail sectors, has been largely untouched by the online giant.
Not for much longer – according to Amazon, anyway. In the US last month, the mega platform launched its latest bid for the luxury market with a glossy new designer section. Brands can create their own digital online boutiques wi
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Dec 04, 2020
