The world is in the throes of an animation boom. Audiences can’t seem to get enough of animated TV shows and films. In 2019, they raked in an astounding $250 billion. Today, three countries dominate animated film and television production and consumption: the US, Japan and – a distant third – South Korea. But a fourth player is making itself heard. China has developed an appetite for cartoons. According to the Global and China Animation Industry Report, the value of China’s animation industry grew from $12.8 billion in 2013 to $25.2 billion in 2018. It is expected to reach $50 billion by 2025. Until very recently, Chinese consumers and producers viewed cartoons as exclusively for children.
Jan 24, 2020