Baijiu is the most-consumed spirit in the world, but most of those drinkers are in China. Producers of the spirit want to change that. Although people drank some 2.7 billion gallons of baijiu in 2018, efforts to take “China’s national drink” abroad have so far failed to take off. Yet distilleries in China remain optimistic they can follow the path to international fame taken by once-obscure drinks such as vodka and tequila. Watch the video above to find out more.
Jun 19, 2019