European soccer is winning Chinese social media despite controversies
Barcelona, Cristiano Ronaldo and the English Premier League were the big winners in a soccer popularity survey of the Chinese digital market. According to the annual Red Card Report, Chelsea became the Premier League’s most successful team in China, leapfrogging champions Manchester City and former favorites Manchester United. There was good news for United, as they remain the most-followed international team on Weibo, China's version of Twitter. Their former player, Cristiano Ronaldo, is the most-followed foreign footballer on the platform and also bucked the trend of decreased engagement and followers for players on Weibo. Now in its ninth year, the Red Card Report is published by digital