France beat Croatia in an epic World Cup final in Russia last night, but the victory was a costly one for Chinese home appliance maker Vatti.
As soon as the match ended, the Guangdong-based company, best known for its kitchen stoves and ventilation hoods, said it would honor a promise to refund $12 million worth of products sold if France won the World Cup.
The cost of the refund is being shared between the company and its local distributors.
Vatti launched its “victory package” marketing campaign at the end of May promising “free refunds for a French victory,” two months after it became an official sponsor of the French national team in the Greater China region.
The company says the refun
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Jul 16, 2018