The removal of a boy band as the marketing face of a marathon has prompted a debate about masculinity in China. Hangzhou, an eastern city in China, pulled posters that featured the seven-person boy band S.K.Y. after runners said the idols were “not masculine enough” to represent the event. The posters were released by the Hangzhou Marathon Committee on Monday ahead of the November 22 event. In the poster, the idols, dressed in casual suits with dyed hair and full facial makeup, were photographed next to the caption “running towards your youth.” As soon as the posters and advertisements were posted, runners went online to vent their anger, calling the group “unfit” to represent a marathon.
Nov 06, 2020