Icons and Influencers

Icons and Influencers

The luxury world's most buzzed-about movers and shakers

A new breed of Chinese KOLs who champion for worthwhile causes
Key opinion leaders, or KOLs, have recently come to dominate the advertising and marketing industry. They are celebrities in themselves, who have managed to gather a massive list of followers to leverage into commercial opportunities for brands and themselves. But a new breed of KOLs in China use their platform to champion worthy causes, ranging from environmentalism to sharing legal and medical knowledge.  Here 5 of the biggest stars.  Liang Yu grew to prominence when she decided to take the lead to help provide female healthcare workers with sanitary products.   The needs of women medical workers, such as access to menstruation pads, were ignored when Covid-19 began spreading throughout W