Instagram crashes through China's Great Firewall to woo wealthy shoppers
Banned in China but popular among the country’s elite, American-owned social media site Instagram is a ‘gold mine’ for international brands to reach the country’s luxury shoppers, according to experts. Launched in 2010, Instagram is part of a long list of websites and apps banned by the Chinese government. Facebook, Google and Twitter were blocked, followed a few years later in 2014 by Instagram. In its place, Chinese-owned social media sites have sprung up, gaining millions of followers for a local audience. But experts believe that many international brands are missing out on the vast captive audience of some of the richest, most sophisticated customers in the country, as Instagram has ris