Singles' Day (11.11)

Singles' Day (11.11)

6 differences between Chinese and American shoppers on ‘Black Friday’
The end of the year is a busy time for shoppers in two of the largest consumer markets in the world.  In China, consumers snap up billions of dollars of purchases on what is known as the Singles’ Day festival – effectively the country’s “Black Friday” – every year, feeding a seemingly insatiable appetite for online shopping.  They spent a record-breaking $38.4 billion on Singles’ Day, November 11, this year.  The same month, consumers in the US embarked on the yearly Black Friday shopping frenzy, the day after Thanksgiving. American shoppers have been known to elbow each other and even get into fights in their attempts to grab heavily discounted flat-screen televisions or Xbox gaming console
6 differences between Chinese and American shoppers on ‘Black Friday’
How an anti-Valentines’ Day became a shoppers’ paradise
Singles’ Day has become a force of nature in China. It is the single biggest shopping day in the world in terms of sales. Millions of orders are made in a single day. Last year, e-commerce giant Alibaba smashed its all-time Singles’ Day sales record with $25.3 billion in sales. (By comparison, American shoppers spent $5 billion on Black Friday last year.) And the Singles’ Day is predicted to be even bigger this year. Inkstone is owned by Alibaba. But this Black Friday on steroids was not always about money. It actually started as an anti-Valentine’s holiday, created in 1993 for people to celebrate singlehood. In 2009, Alibaba turned Singles’ Day into a shopping festival. Now other e-commerce
How an anti-Valentines’ Day became a shoppers’ paradise