Social Media Influencer

Social Media Influencer

Chinese blog panned for dissing Australian firefighters
A viral blog that attacked Australia’s failure to stop the months-long bush fires and implied Chinese firefighters were braver and more patriotic has stirred vigorous online debate. The post, published on China’s Facebook-like WeChat, contrasted the situation in Australia with China’s largest-ever wildfire, which lasted just under a month in 1987.  The article quickly racked up more than 23 million views, but was criticized by high-profile media commentators for insensitivity and using nationalism to generate cheap viral clicks. Friday’s article, titled “If it weren’t for the Australian bush fires, I would’ve never known that China was so powerful 33 years ago,” also suggested that Australia
Chinese blog panned for dissing Australian firefighters
Hong Kong pop star Joey Yung slammed by Chinese fans for surgical mask selfie
A reality of 2019 is that surgical face masks have become ubiquitous across the world. They are commonly used for hygiene, avoiding pollution and, increasingly, fashion. Celebrities like British model Naomi Campbell went viral for her over-the-top airport routine (that involved face masks), while K-pop stars use it as a fashion statement. It can get tricky when the celebrity is from Hong Kong. Cantopop star Joey Yung Cho-yee donned a surgical mask right before a flight and posted a selfie. Mainland Chinese netizens subsequently slammed her for siding with the protest movement in Hong Kong. Facial masks have become a symbol of the anti-government protesters in Hong Kong, many of whom use the
Hong Kong pop star Joey Yung slammed by Chinese fans for surgical mask selfie
Meet Asia’s ‘granfluencers’
Meet a new type of social media celebrity: the “granfluencer.” They are elderly social stars who are proving that the online world is not an exclusive club for millennials. Adored by millions of people of all ages, the granfluencers are bridging the generation gap as they encourage others their age to embrace the internet. Watch the video above to see how their tips about living an ageless lifestyle are finding plenty of younger fans too.
Meet Asia’s ‘granfluencers’
Why China doesn’t keep up with the Kardashians (or Hadids)
A lack of connection combined with a series of cultural faux pas – and maybe just a touch of arrogance – are costing American social media influencers big when it comes to cracking China. In October last year Kim Kardashian joined Little Red Book (aka Xiaohongshu), a Chinese content and shopping platform that has more than 100 million users. The site's KOLs (key opinion leaders) are extremely powerful, directing consumers straight to the shopping pages. Kardashian has a mere 171,000 followers on the site, a far cry from the 135 million she has on Instagram, which is banned in China. Similarly, American model Karlie Kloss has 394,000 followers on the Chinese site compared to 8 million on Inst
Why China doesn’t keep up with the Kardashians (or Hadids)