One after another, international brands from the NBA to Dior have had to apologize for offending Chinese sensitivities.
But one country’s political correctness can be another’s taboo, as the fallout from the animated film Abominable has shown.
The DreamWorks co-production featuring a yeti in the Himalayas has found itself at the center of a geopolitical dispute over the vast waters of the South China Sea.
Several Southeast Asian countries with competing claims with Beijing in the resource-rich waterway have pulled the film from cinemas.
For companies looking to do business in the world’s second-biggest economy, this highlights the political liability of carrying the Chinese government’s off
•
Oct 18, 2019