Li Ziqi is the queen of China influencers
She grew famous for portraying an idyllic rural lifestyle in China, she courted controversy by cooking “kimchi,” and now she has been crowned the undisputed queen of Chinese-language YouTube.  Li Ziqi has set a record for “Most subscribers for a Chinese- language channel on YouTube,” Guinness World Records announced on Weibo, China’s Twitter-like service on Tuesday night. Li had 14.2 million followers on YouTube as of early February. She launched her YouTube channel in 2017, with a video on making a dress out of grape skins.  “The poetic and idyllic lifestyle and the exquisite traditional Chinese culture shown in Li’s videos have attracted fans from all over the world, with many YouTubers co
Uncle Roger accused of ‘sacrificing his morality’ over deleted video
Uncle Roger, who rose to fame by roasting a BBC rice-making video, deleted a video about dumplings because it featured an outspoken critic of China’s government.  Now, social media users have lashed out at the internet celebrity, whose real name is Nigel Ng, saying he “sacrificed his morality” to cater to his Chinese fans. The video, called “Uncle Roger Reviews Ugliest Dumpling Ever,” was in collaboration with YouTuber Mike Chen, who often criticizes Chinese government policies.  The video criticizes a dumpling recipe and does not contain any political commentary.  Just 24 hours after posting it on Monday, Ng had removed the clip and posted an apology to Weibo – China’s Twitter – saying the
China Trends: A woodworker captivates YouTube and a local government pleads online for flood aid
Every Tuesday and Thursday, China Trends takes the pulse of the Chinese social media to keep you in the loop of what the world’s biggest internet population is talking about. The next Li Ziqi?  A 63-year-old Chinese grandpa has become a YouTube sensation. Grandpa Amu, whose original name is Wang Dewen, makes toys, furniture and structures out of wood without using nails, glue or screws. Fans of his videos and media outlets in China have lauded him for promoting the traditional craft abroad (YouTube is blocked in China). Amu began posting videos on YouTube in early 2018, first about food but more recently featuring his woodwork. He uses a centuries-old technique to create joints that interloc
Chinese state media approves of YouTube star Li Ziqi
A woman from southwestern China, whose YouTube video channel celebrating rural life is followed by nearly 7.5 million people, has been hailed by state media for her role in promoting Chinese culture. Li Ziqi, 29, from Pingwu in Sichuan province, started her video blogs on traditional food and crafts three years ago after giving up city life to return to the village where she was raised by her grandparents. Li, who now looks after her grandmother, has a library of 100 videos that have been seen tens of millions of times by audiences across the world.  Supporters argue that she has done more to sell Chinese culture than the Confucius Institute, the government-backed soft power promotional org